Cookie Policy

1. What are cookies

Cookies are small text files that websites store on a user's device during browsing. They enable the site to store temporary or persistent information to improve the browsing experience, remember user preferences, and collect anonymous statistical data.

2. Types of cookies used

2.1 Technical cookies (essential)

These cookies are necessary for the proper functioning of the site and to enable navigation. Without them, some basic features could not be provided. This category includes session cookies and those necessary to store cookie consent preferences.

Technical cookies do not require the user's prior consent as they are strictly necessary for the provision of the service (Art. 122, paragraph 1, Legislative Decree 196/2003 and GDPR Art. 6, para. 1, letter f).

2.2 Analytical cookies (Matomo)

This site uses Matomo, a self-hosted web analytics platform on our own server (www.aessedigitalstudio.it). Matomo is configured with IP address anonymization (IP masking), meaning the IP address is truncated before being stored, making it impossible to directly identify the user.

The collected data is used exclusively in aggregate form to understand how visitors interact with the site, which pages they visit, and which content is most appreciated. Data is not shared with third parties.

The legal basis for using Matomo with anonymized IP is the legitimate interest of the data controller pursuant to Art. 6, para. 1, letter f) of the GDPR, as the tool is configured so as not to allow user identification and no data transfer to third parties occurs.

3. Third-party cookies

This site does not use third-party cookies for profiling or advertising purposes. Matomo analytical cookies are fully managed on our own servers, with no data sharing with third parties.

The site embeds videos from YouTube via iframe. YouTube may set its own cookies when users interact with the embedded video. For more information, see Google's Privacy Policy.

4. Managing and disabling cookies

Users can manage their cookie preferences at any time through:

• The "Manage Cookies" button in the site footer, which opens the preferences panel
• Browser settings, where all or some cookies can be blocked or deleted

Below are the links to cookie management guides for major browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

5. Matomo opt-out

You can disable Matomo analytics tracking at any time through the cookie preferences panel ("Manage Cookies" button in the footer).

6. Legal basis for processing

The processing of data through cookies occurs on the following legal bases:

• Technical cookies: performance of the service requested by the user (Art. 6, para. 1, letter b GDPR) and compliance with legal obligations (Art. 122, paragraph 1, Legislative Decree 196/2003)
• Matomo analytical cookies with anonymized IP: legitimate interest of the controller in improving the website (Art. 6, para. 1, letter f GDPR), as data is collected in aggregate and anonymous form, without the possibility of direct user identification

7. Updates

This Cookie Policy may be subject to periodic updates. Users are encouraged to periodically review this page to check for any changes. The date of the last update is indicated at the top of the document.

8. Contact

For any questions or requests regarding this Cookie Policy, you can contact us at: info@alextech.ai.