ASUS chose Europe to kick off the global launch of the Zenbook 14 (UX3480), the new model in its premium Zenbook line. Instead of a traditional tech announcement, the debut takes the form of temporary brand experiences that bring the laptop's colors and materials out of stores.
The most visible novelty is the Arctic Blue and Komodo Coral finishes, both made in Ceraluminum, a material ASUS describes as combining ceramic durability with aluminum's light weight. Each shade is tied to a place: Komodo Coral is a muted pink inspired by Indonesia's Pink Beach, while Arctic Blue echoes winter glacier lakes.
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The experiences run in nine European cities: London, Milan, Madrid, Lisbon, Paris, Munich, Berlin, Stockholm and Amsterdam. In cafés, bookstores, boutique hotels and selected shops, visitors can look at and try the laptop instead of finding it in a conventional display window.
Specifications and configurations
The Zenbook 14 is offered with Intel Core Ultra Series 3, AMD Ryzen AI and Snapdragon X processors. Declared weight starts at 1.2 kg, the screen is a 14-inch OLED in 16:10 format, and ASUS cites battery life above 17 hours in the Intel configuration. ASUS product pages also list an NPU of up to 45 TOPS in the Snapdragon version.
Image: ASUS
The European price has not been announced. The model is already on sale in the United States, while Canada's arrival was announced on October 20 with the same range of configurations.
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